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Australian Personas Survey Dataverse (Australian Data Archive, ANU)
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The aim of the Australian Personas Survey (APS) was to establish voting personas within the Australian population. Using data from the Voting Advice Application (VAA) data from YourVote, four political personas have been established via factor analysis.
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Jan 7, 2019
Sheppard, Jill, 2019, "Australian Personas Survey, 2016", doi:10.26193/JFWRPI, ADA Dataverse, V1, UNF:6:a0ZExI54c2BXr7YOQKWJeA==
The survey covered topics such as political opinions, social values, following media and news, lifestyle and leisure activities, preferred music genres, appealing brands and media personalities, spendings, and household composition. The collected data were used to establish four...
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